Global “Walk A Mile In Her Shoes”® Day: Getting Men across the world on board the cause to end Violence Against Women

LONDON, 19 JUNE 2011: This Father’s Day, The Pixel Project, the global volunteer-led online non-profit working to end Violence Against Women (VAW), and Venture Humanity, the founders of Walk A Mile In Her Shoes®, are proud to present the first ever Global “Walk A Mile In Her Shoes”® Day (http://globalwalkamileday.thepixelproject.net). This event aims to get men on board the cause to end VAW. It also provides VAW nonprofits worldwide with an opportunity to raise much-needed funds. Besides London, Global Walks will be hosted in Kuala Lumpur, Washington D.C. and New Delhi.

Global “Walk A Mile in Her Shoes”® Day is the first of several 2011 global events held in conjunction with The Pixel Project‘s Celebrity Male Role Model Pixel Reveal (http://reveal.thepixelproject.net) campaign which aims to raise US$1 million for the cause by getting a global audience to donate US$1 per pixel to reveal a million-pixel mystery portrait collage of four famous male role models taken by award-winning international photographer, Jillian Edelstein. The distinguished line-up includes a Nobel Laureate, a Pulitzer Prize Winner and superstar Environmentalist.

In London, The Pixel Project will be teaming up with Girl Child Network Worldwide (www.girlchildnetworkworldwide.org) to hold the Global Walk event at Victoria Embankment Gardens. All proceeds from the London Walk ticket sales will be shared between Girl Child Network Worldwide and The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign.

Regina Yau, Founder and President of the Pixel Project, said: “For a decade, “Walk a Mile in Her Shoes”® has provided men in the United States with a positive platform for stepping up to end VAW. We hope the Global Walk will replicate this effect in communities across the world. Such a fun and inclusive campaign can only further galvanise widespread support for action to end gender-based violence which continues to affect millions of women and girls. Proceeds from the London event will be shared between The Pixel Project and Girl Child Network Worldwide (www.girlchildnetworkworldwide.org), so it’s win-win for everybody.”

Frank Baird, founder of Walk a Mile in Her Shoes®, said: “The most influential male role models in our lives are our fathers. To see fathers take part in this walk on Father’s Day sends a powerful statement to the world that says: ‘We, the male role models for our families, our communities and our society, step up to stand united with the women in our lives in our commitment to building a world without violence against women’. This is a fitting way to commemorate the tenth anniversary of the Walk.”

This focus on fathers as male role models will be amplified by the Pixel Reveal Male Role Models who have recorded exclusive public service announcements speaking out against VAW. These videos will be launched as each man is revealed. Regina Yau said: “We are aiming to get enough donations for pixels to unveil our Nobel Laureate just in time to have his public service announcement launched at the Global Walk, so we urge everybody to please donate to reveal pixels via our campaign website – even just US$5.00 count!”

About The Pixel Project

The Pixel Project is a volunteer-led nonprofit organisation whose mission is to taking fund-and-awareness raising for the cause to end violence against women into the 21st Century by delivering innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for Malaysia’s Women’s Aid Organisation and the U.S.A.’s National Coalition Against Domestic Violence by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About Girl Child Network Worldwide

Girl Child Network was founded by CNN Hero, Betty Makoni. Four African countries Sierra Leone, South Africa, Uganda and Zimbabwe are the four first to set up chapters of the Girl Child Network and replicate the Girls Child Empowerment Model formed in 1998 by Betty Makoni and her group of ten students. In 2009, Girl Child Network Worldwide was officially formed as Girl Child Network Trust Fund which was officially launched on 4 September 2009 in Essex. Girl Child Network Worldwide and stands as the centre for excellence in girl child empowerment programs where the model is being replicated and supported round the world. GCNW is now in existence to facilitate building of a girls worldwide movement to advocate support girls empowerment and ensure the power to act is instilled  in girls with support from whole communities.

For further information, please contact:

Bright One Communications                                        Sam Black (Tickets)

Ben Matthews – Lead Consultant                                  Event Organiser (UK) – The Pixel Project

Email: ben@brightone.org.uk                                      Email: samblack.is@gmail.com

Tel: 07842 764205                                                         Tel: 07834 167498